The Fast Start Guide to Ecommerce Content Marketing 2017
Content marketing is hugely under utilised Despite this, many ecommerce businesses still rely on what they consider to be the tried and tested methods of ecommerce. That means a home page plastered with their products instead of high quality content that can help a visitor reach their decision faster. That’s just so 2005.... It’s not like they don’t know how useful content can be to their marketing strategy. It’s just that they assume that “content must require a big budget” or “it must take a heap of my time” or maybe “it’s too much of a commitment and will take a lot to sustain it”. Now I don’t dispute some or all of these. But I just think the challenges are overstated. Related: GroupBuy SEO Tools Sure, it does require a budget. But it doesn’t have to bankrupt you. It also takes time to really see the benefits and you do have to be committed if you want consistent results. But here’s the upside... On average, ecommerce sites doing content marketing have...